Marshall Laurence Surveyors
Surveying Success: How We Rebuilt Marshall Laurence’s Digital Foundation
Marshall Laurence Surveyors approached us with a challenge many professional firms face: a website that they had originally built themselves when they first started their business, but now no longer supports their growth. The site had become difficult to manage, as they no longer had the time or expertise and wasn’t performing in search engines, therefore losing valuable traffic. They needed a complete digital transformation, something modern, professional, and built to generate results. That’s where we came in.
At Key Element, we designed and developed a sleek, high-performing new website that not only reflects the professionalism of their RICS-chartered practice but also strengthens their online presence. Alongside design and development, we’re also delivering ongoing SEO, content creation, and hosting to ensure lasting results.
- Web Development
- Hosting
- SEO
- Website Design
Who is the client?
Marshall Laurence is a trusted firm of RICS-chartered surveyors with offices across London and the surrounding areas. The business provides a full range of residential and commercial surveying services, from building surveys and valuations to lease advisory and party wall matters. Their reputation is built on experience, reliability and detailed local knowledge, and their clients range from homeowners and landlords to developers and solicitors.
What services did we provide?
We delivered a complete digital transformation for Marshall Lawerence, including website design and development, SEO and content creation. Their new website is also hosted on our own infrastructure, which allows us to fully optimise the website to ensure performance, speed, reliability and a seamless user experience.
What was their challenge?
When Marshall Laurence first got in touch, their website had been originally built in-house when the business first launched, a practical solution at the time to keep costs down. However, as the company grew, it became increasingly difficult to maintain. They simply didn’t have the time or specialist knowledge to elevate the site to the next level or to optimise it for search engines. The design no longer reflected the high standard of their work, and the absence of strong calls to action meant that valuable enquiries were being missed.
In a competitive London market, having a professional and credible online presence is essential. Without it, potential clients often look elsewhere. Marshall Laurence knew it was time to invest in a website that could communicate their expertise clearly and help them compete more effectively.
How did we approach it?
We began the project with a detailed discovery call to understand Marshall Laurence’s goals, target audience and business priorities. This allowed us to shape a digital strategy that combined design, functionality and SEO into a single, cohesive plan.
Our design team created a modern and visually clean website that prioritises usability and trust. The layout makes it easy for visitors to find key information, request quotes, and understand the full scope of the company’s services. Every detail, from typography to imagery, was chosen to reinforce professionalism and approachability.
We also developed a content plan to help the firm communicate with clarity and authority. Recognising that surveyors are often short on time, our team supported them with the creation of on-page content, ensuring each page was then optimised for both users and search engines. Throughout the process, we kept the client involved with regular check-ins and updates, ensuring that the final product aligned with their brand and voice.
Once the new site was ready, we hosted it on our high-performance infrastructure, giving Marshall Laurence the reliability, speed and security their business requires.
How did we go above and beyond?
At Key Element, we know that business owners are often juggling multiple responsibilities. That’s why we aim to make every digital project as seamless and stress-free as possible. For Marshall Laurence, we took care of some of the content creation ourselves, allowing the client to stay focused on their surveying work while we handled the technical and creative details.
We also made sure that the new site was easy to update and maintain. After launch, we provided ongoing support so the team could confidently make small edits and add content as their business evolves. This partnership approach ensures that their website will continue to grow with them, rather than becoming outdated again in a few years.
What was the result?
The finished website is a significant step forward for Marshall Laurence Surveyors. It’s professional, informative and visually engaging, designed to instil trust and convert visitors into enquiries. With clear navigation, strong calls to action and well-structured service pages, users can now find exactly what they need quickly and easily.
Beyond the design, the new site is technically sound and built for performance. Fast loading times, secure hosting and SEO-friendly architecture mean it’s optimised for visibility and reliability. With ongoing SEO and blog writing, we’re now focused on helping Marshall Laurence build a stronger digital presence, increase organic traffic and enhance their brand authority in a competitive marketplace.
The result is more than just a new website; it’s a foundation for growth. Marshall Laurence now has a digital presence that reflects their professionalism, supports their marketing strategy and helps drive new business opportunities across London and beyond.
Services you may be interested in
Web Development Services
We focus on crafting bespoke, user-experience (UX) optimised sites. We are a dedicated team of web designers committed to elevating your brand to new heights.
SEO
We specialise in catapulting businesses to the forefront of digital visibility, ensuring they not only compete but dominate in their respective markets.
Lets talk
Speak to a member of the team to see how we can help with your next project.