digital marketing Insights
See the latest news, features and updates from Key Element below. To find out how we can help your digital marketing strategy thrive, get in touch.
Key Element is a leading provider of digital marketing solutions. We help businesses of all sizes grow their online presence and reach new customers. Our blog is a great resource for businesses of all sizes looking for insights and advice on digital marketing.
Some of the topics we often cover include:
- The importance of digital marketing
- The different types of digital marketing
- How to choose the right digital marketing strategies for your business
- How to measure the success of your digital marketing campaigns
In today’s digital age, it is more important than ever for businesses to have a strong online presence. Consumers are spending more time online than ever before, and they are using their devices to research products and services, make purchases, and connect with businesses. Digital marketing is the process of using digital channels to reach and engage with your target audience.
There are many different types of digital marketing, and the right mix of strategies will vary depending on your business goals and target audience. Some of the most common types of digital marketing include:
- Search engine optimization (SEO): SEO is the process of improving the visibility of your website in search engine results pages (SERPs). It can be done through a variety of techniques, such as optimizing your website’s content and structure, building backlinks to your site, and improving your site’s loading speed.
- Pay-per-click (PPC) advertising: PPC advertising is a type of online advertising where you pay each time someone clicks on your ad. It is a great way to reach people who are already interested in what you have to offer.
- Social media marketing: Social media marketing is the use of social media platforms to connect with your target audience and promote your business. It can be done through a variety of activities, such as sharing content, running contests, and engaging with your followers.
- Email marketing: Email marketing is a great way to stay in touch with your customers and promote new products or services. It can also be used to generate leads and drive traffic to your website.
- Content marketing: Content marketing is the creation and distribution of valuable, relevant content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
How to Choose the Right Digital Marketing Strategies for Your Business
If you’re not sure where to start with your next digital marketing campaign get in touch with us today to find out how we can help.
How can SEO support the customer journey?
As we discussed in our previous post, SEO is the process of optimising your website’s structure and content so that it is easier for search engines to discover and categorise, and so that your content is likely to feature higher
Advantages of using a digital marketing agency
Having a team of people focused on your digital media and marketing needs is key to an always-on marketing strategy, something which is vital in an increasingly online global marketplace.
Why is SEO important for your business?
Marketing and design blogs make frequent mention to the term SEO, emphasising its importance, the impact on site traffic and the perils of failing to include it when building your blog or website.
10 Reasons why Digital Marketing is Important
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Following a new thread – What the latest alternative to X (formerly Twitter) can mean for digital Marketing.
Prior to Elon Musk acquiring Twitter last year, there were very few competitors for short-form written content, and none with the same reach or assumed credibility as a platform. In recent months there have been a number of changes made
The rise of AI – what does it mean for your business?
A quick browse of any news or social media channel in the past few months will show a number of conversations about the prevalence and increasing quality of AI. This has raised concerns ranging from legal and copyright issues to
GA4 – Are you making use of it?
You may have seen a lot of buzz in the digital marketing industry about GA4, Google’s latest iteration of it’s infamous Analytics platform. GA4 has been designed to anonymise data and be more compliant (but not totally compliant) with GDPR
10 Essential Metrics For Understanding How Your Website is Performing
Website performance metrics are critical to understanding the digital health of your business. They allow you to identify risks and areas for improvement early, benchmark your site against rivals and keep on top of optimisation to ensure your customers always
Five Winning Digital Marketing Strategies for 2023
In our fast-paced digital world, nothing stands still for very long. Especially not in business. The shifting sands of markets, consumer trends and technology – not to mention the current economic volatility buffeting us all – mean leaders and decision
How Do You Market Online In An Increasingly Security Focused World?
Digital marketing and data. A match made in heaven. Like two peas in a pod. For as long as there has been such a thing as digital marketing, data – and, specifically, data about people, about web users, about customers
Everything You Need to Know About Attribution Modelling
How do you know if you are getting value from digital marketing?
It’s a question that drives many marketing professionals and business owners to distraction, not least when you have a limited budget and need to get the most out of
Three Golden Rules For Giving Your Web Store the Midas Touch
There’s no question that digital technology has opened doors of opportunity previously unheard of in business. But the world of eCommerce is not for the faint hearted.
The internet provides a ready-made platform for enterprises of all stripes to reach enormous
Your Business Needs a Mobile-First Website – Here’s Why
Back in early 2017, something momentous happened in the history of the internet. During the first quarter of that year, for the first time ever, the volume of website traffic coming from mobile devices rose higher than the amount coming
A Short Guide to Website Architecture (and Why it Matters to Your Business)
Build it and they will come. Well, it’s a nice sentiment. But sadly not one that works as far as websites are concerned.
With comfortably more than a billion sites on the web, it takes a good deal more than simply
Four Reasons to Outsource Your Web Content Management
Content management systems (CMS) changed the web forever. Whereas at one time you needed to be proficient at coding in HTML and CSS to add or change anything on a website, CMS software made everything easier and more accessible.
Suddenly, it
What is Predictive Analytics and Why Does It Matter To Your Business?
Every business owner would love a crystal ball to see the future with. The thin line between success and failure in business is often defined by how well companies anticipate and respond to future trends.
After all, markets are dynamic and
Losing Your Head? What Headless Means for Your eCommerce System
It might sound like something out of a gothic horror novel. But Headless Commerce is one of the hottest trends in eCommerce technology right now.
According to business magazine Forbes, eCommerce software companies invested $1.6bn in headless technologies in 2020
GA4 – What You Need to Know as Google Revamps its Analytics Suite
Google Analytics is a mainstay of digital marketing the world over. As the reporting suite developed by the company behind the world’s biggest search engine, it is first and foremost known as the essential tool for measuring and monitoring all
Six Ways a Better CRM Strategy Can Add Value To Your Business
You won’t find many people in business arguing against the idea that customers should be at the heart of everything they do.
Especially in the modern digital age, much of the talk about business strategy and success revolves around creating
No App is an Island: How APIs are Transforming Digital Business
If your business has a digital presence, you are probably already using Application Programming Interfaces – better known as APIs.
If this is news to you, don’t be surprised. APIs are a software development tool. In terms of how they
Customer Journeys Are Omnichannel. Here’s What That Means for Your Business.
Once upon a time, ‘going digital’ meant having a website. And maybe a list of email subscribers that you sent newsletter and promotions to.
Back in those innocent days, running a digital business (or a digital arm to your business)
Managed Web Hosting: What Are the Benefits?
One of the things every business has to think about when launching or revamping a website is hosting.
Web hosting might not be the most glamorous part about the internet. It’s more technical nuts and bolts than the user-facing
Seven Ways to Check if Your Website is Performing at Its Best
It’s difficult to overstate just how important website performance is to a modern business. Across the board, commercial and corporate websites are now the number one point of contact between businesses and customers.
Anyone who lands on your website expects it
Digital Advertising is Changing. Here’s How to Make Sure it Works for You.
Cookies. No, not the biscuits. The digital type. Those small snippets of data that are downloaded to your computer when you land on a website.
Cookies are used for all sorts of things. Some of them help make the web browsing
How to Use Data to Personalise Online Customer Journeys
As consumers, we all like to feel valued and appreciated by the businesses we spend our money with. Who doesn’t feel a warm glow when the barista at our local coffee shop starts preparing our usual drink the moment we
Why Content is Your Most Valuable Digital Asset (and How to Get the Most From It)
Sit down with a marketing professional and ask them to explain the mechanics of brand building online, and you could well be in for a very long answer.
That’s because digital marketing is a complex and sophisticated business. To get
Website Downtime Costs Your Business. Here’s How to Avoid It
What’s that, your website is down again? Well we wouldn’t want to panic you, but according to globally renowned tech consultancy Gartner, that outage could be costing your business in excess of £4,000 per minute (as an average).
Ok,
Five Ways a Web Redesign Can Boost Your Business
For a growing number of businesses, their website is their shop window. It’s often the first (and perhaps only) touchpoint customers use to learn about your company, browse products and services, answer queries and make contact.
As such, your website plays
Golden Rules for Building User-Friendly Apps
User interface (UI) design is a big topic in application development. So big, in fact, that entire books have been dedicated to it, and it has been a defining principle of the product design strategies of some of the world’s
Why We’re Aiming for a Sustainable Digital Future
It would take a lot more than a single blog to list all the benefits digital technology brings to the world.
The term ‘digital transformation’, which is used as shorthand for the journeys organisations have embarked on to digitise
What is Transactional Data Modelling and what can it do for your business?
The modern business is awash with data. Every digitised system you run, whether it’s a website, an electronic point of sale (EPOS) platform, enterprise resource planning (ERP) or customer relationship management (CRM) software, it all generates constant streams of data
Four Ingredients That Make For a Great Digital User Experience
Experience is the currency brands trade in nowadays, especially online. If you want to lock in customer loyalty and repeat business in the digital age, brand recognition and reputation no longer cut it. It’s all about thinking holistically about how
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