As we discussed in our previous post, SEO is the process of optimising your website’s structure and content so that it is easier for search engines to discover and categorise, and so that your content is likely to feature higher up the list in relevance-based search queries.
Having a team of people focused on your digital media and marketing needs is key to an always-on marketing strategy, something which is vital in an increasingly online global marketplace.
Marketing and design blogs make frequent mention to the term SEO, emphasising its importance, the impact on site traffic and the perils of failing to include it when building your blog or website.
In the wake of recent world events, more people than ever before are choosing to consume their news and media digitally rather than in a physical format.
Prior to Elon Musk acquiring Twitter last year, there were very few competitors for short-form written content, and none with the same reach or assumed credibility as a platform. In recent months there have been a number of changes made to the app which have left users disillusioned and searching for an alternative.
A quick browse of any news or social media channel in the past few months will show a number of conversations about the prevalence and increasing quality of AI. This has raised concerns ranging from legal and copyright issues to safeguarding of vulnerable end-users and with standards and areas of utilisation constantly changing it can be difficult to separate the genuine risks and benefits from less-informed assumptions.
You may have seen a lot of buzz in the digital marketing industry about GA4, Google’s latest iteration of it’s infamous Analytics platform. GA4 has been designed to anonymise data and be more compliant (but not totally compliant) with GDPR and similar policies.
Website performance metrics are critical to understanding the digital health of your business. They allow you to identify risks and areas for improvement early, benchmark your site against rivals and keep on top of optimisation to ensure your customers always get the best possible experience.
So what things should you be measuring? Here are our top 10.
In our fast-paced digital world, nothing stands still for very long. Especially not in business. The shifting sands of markets, consumer trends and technology – not to mention the current economic volatility buffeting us all – mean leaders and decision makers have to keep their fingers on the pulse and be ready to move with speed and agility as opportunities and challenges present themselves.
Digital marketing and data. A match made in heaven. Like two peas in a pod. For as long as there has been such a thing as digital marketing, data – and, specifically, data about people, about web users, about customers – has been at the very heart of it.
Everyone involved in digital marketing knows just how valuable the trail
