eCommerce website design & development

Nomad Sea Kayaking

Accelerating growth with custom built eCommerce

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The Challenge

Overview

A leading provider of flexible guided tours and bespoke tailored events, Nomad were looking to exceed guest expectations through automation and improved digital experiences.

The team at Nomad found themselves spending increasing time fighting administrative challenges rather than being able to focus on growing their business and delivering for customers. With bookings being placed primarily through social media, the customer experience was not ideal.

The requirement was clear; transform the customer experience, simplify the journey and enable digital technologies to drive efficiency, new offerings and customer choice.

Services
  • Digital strategy and planning
  • Competitor analysis
  • Responsive website development
  • CRM solution
  • eCommerce system
  • Managed Hosting
eCommerce website design & development

The Solution

We worked closely with Nomad to gain an in-depth understanding of their business and customers. Our key focus was to explore how both new customers and existing members engaged with the business, addressing pain points and streamlining the booking process.

A new booking experience was built into the website to allow customers to easily see upcoming trip availability as well as custom handling for membership bookings and discounts. Online payment was later rolled out as part of on-going updates to the platform.

NOMAD Sea Kayaking have worked with Robert and the Key Element team for the past four and half years and we wouldn’t trust anyone else with our commercial website. Our website is central to our operation and Key Element’s thorough understanding of our business needs has resulted in a functional and solid platform upon which we continue to grow our business.

Kurt Finch, Managing Director, NOMAD Ventures Limited

Business impact

With the deployment of the new eCommerce and CRM platform, Nomad have been able to increase sales, provide more targeted tours & events and streamline the customer purchasing journey.

250%
increase in web sales
1.5x
website traffic uplift
+80
events scheduled per year
5*
average feedback

Development & Engineering

eCommerce system

NOMAD Sea Kayaking required a bespoke online booking system (incorporating leading-edge eCommerce website design & development) to enable them to create a variety of trips with specific criteria.  

Our Development & Engineering team worked closely with them to create a system that could fulfil their requirements while still achieving an intuitive and user friendly experience.  

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