In the wake of recent world events, more people than ever before are choosing to consume their news and media digitally rather than in a physical format.
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Prior to Elon Musk acquiring Twitter last year, there were very few competitors for short-form written content, and none with the same reach or assumed credibility as a platform. In recent months there have been a number of changes made to the app which have left users disillusioned and searching for an alternative.
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A quick browse of any news or social media channel in the past few months will show a number of conversations about the prevalence and increasing quality of AI. This has raised concerns ranging from legal and copyright issues to safeguarding of vulnerable end-users and with standards and areas of utilisation constantly changing it can be difficult to separate the genuine risks and benefits from less-informed assumptions.
The rise of AI – what does it mean for your business? Read More »
You may have seen a lot of buzz in the digital marketing industry about GA4, Google’s latest iteration of it’s infamous Analytics platform. GA4 has been designed to anonymise data and be more compliant (but not totally compliant) with GDPR and similar policies.
GA4 – Are you making use of it? Read More »
Website performance metrics are critical to understanding the digital health of your business. They allow you to identify risks and areas for improvement early, benchmark your site against rivals and keep on top of optimisation to ensure your customers always get the best possible experience.
So what things should you be measuring? Here are our top 10.
10 Essential Metrics For Understanding How Your Website is Performing Read More »
In our fast-paced digital world, nothing stands still for very long. Especially not in business. The shifting sands of markets, consumer trends and technology – not to mention the current economic volatility buffeting us all – mean leaders and decision makers have to keep their fingers on the pulse and be ready to move with speed and agility as opportunities and challenges present themselves.
Five Winning Digital Marketing Strategies for 2023 Read More »
Digital marketing and data. A match made in heaven. Like two peas in a pod. For as long as there has been such a thing as digital marketing, data – and, specifically, data about people, about web users, about customers – has been at the very heart of it.
Everyone involved in digital marketing knows just how valuable the trail
How Do You Market Online In An Increasingly Security Focused World? Read More »
How do you know if you are getting value from digital marketing?
It’s a question that drives many marketing professionals and business owners to distraction, not least when you have a limited budget and need to get the most out of it.
The difficulty is, there are just so many ways to reach and influence people online these days. Online
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There’s no question that digital technology has opened doors of opportunity previously unheard of in business. But the world of eCommerce is not for the faint hearted.
The internet provides a ready-made platform for enterprises of all stripes to reach enormous audiences all over the world, stripping away geographical barriers and making engagement instant.
But these advantages are also precisely
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Content management systems (CMS) changed the web forever. Whereas at one time you needed to be proficient at coding in HTML and CSS to add or change anything on a website, CMS software made everything easier and more accessible.
Suddenly, it wasn’t just professional web designers who could build and manage websites. With the likes of WordPress, Joomla, Drupal and
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