Development

Studies show that PWAs increase traffic, lower bounce rates, and improve both session duration and page views. So, how do PWAs work, and why do they impact the online user experience so significantly?

When Apple launched dark mode in MacOS Mojave and iOS 13, it quickly became a global trend. Now widely used, web designers need to optimise for both light and dark themes. Discover the key benefits of making this shift.

Custom software development is now accessible to businesses of all sizes. Unlike off-the-shelf solutions, it offers tailored efficiency, scalability, and productivity. Discover how it can revolutionise your business efficiency in this blog.

Emotional design isn’t a concept that is specific to web development. But applied to web design, it helps a website developer understand what really makes a page attractive to visitors and why. So, in this post, we’ll explore how it works.

Email remains very much on the frontline of digital marketing for one very good reason. With 4 billion+ active users worldwide, email is still by a distance the most-used communications channel. And with email marketing, it’s easy and cheap to reach very big audiences quickly and efficiently.

In business software and digital services, the ‘right fit’ is also a much sought-after quality. But the value of purpose-built digital assets like websites and web applications goes a lot further than being unique and standing out. Bespoke web development is about creating online experiences that are a perfect fit for your brand, and also for the needs and preferences of your customers.

A company’s website is one of the most important components in their marketing strategy. Unlike external marketing campaigns, it is an expense that you are already covering. It is always on, unlike in-person interaction. And where advertising over mainstream media channels requires the consumer to purchase or subscribe to that media platform, they can find and access your website at no extra cost.