Customer Journey Mapping & Content Management

Data intelligence & analytics

Using a range of tools our team is able to help take your data and turn it into meaningful information to help drive your business forward.

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Attribution Modelling

Looking to better understand your customer requirements and behaviours through predictive data analysis and modelling techniques.

Predictive analysis

By using predictive analysis we are able to look at historical customer behaviour and trends to try and better understand and predict changes to increase your ROI.

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Transactional data modelling

Using historical real world data our team is better able to assist our clients in making informative decisions on their business direction and strategy’s.

Web development & content management

Website analytics

Integrating web analytics into your site allows the performance of your site to be tracked with intricate detail. This provides the ability to see where customers are entering and leaving your site, and what behaviours they have while on the site. From this you can ensure your site is working effectively to get customers the information they want. And more importantly, to get you the business you want.

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case study

Data processing for an automotive giant

With a wealth of data and customer touch-points, the client was looking to better understand their customer requirements and behaviours through predictive data analysis and modelling techniques.

Following a competitive tender process, KeyElement was appointed as the technical partner to design and implement a new predictive data processing platform. In-depth analysis of customer data saw over 8 million customer records analysed. This allowed us to gather over 150 user requirements for the predictive model.

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