Extending Web Functionality for a Global Trading PlatformET2C is a sourcing solutions specialist that connects retailers around the globe with manufacturers in Asia. Originally launched as an online business, ET2C soon developed a more holistic service-oriented model and began to open offices across multiple countries. However, online remains an important touch point for its international client base.
To support continued growth of the global business, ET2C wanted to refresh its existing website, as well as localise its digital offerings in new client markets. An overarching goal was to drive more traffic through its website in all markets to support business development.
Although the original brief for the project was simply to freshen up the existing website, once we looked in detail at what was required versus ET2C’s objectives, our opinion was that a further reaching redesign would serve the company better. This was agreed in full consultation with the client, and our aim was to give the site a slick, contemporary, user-friendly look and feel that would improve the on-page experience.
Speak to a member of the team to see how we can help with your next project.