Insights

Calculating ROI for Pay-Per-Click (PPC) advertising seems straightforward since costs are directly linked to ad clicks. However, clicks don’t necessarily result in sales, which are the actual measure of profitability. Modern online shopping journeys are complex, involving multiple steps after an ad click. Find out how you analyse your ROI of PPC campaigns.

As a digital strategy agency, we’ve been watching with great interest how voice search is impacting SEO. In this article, we’ll cover the essentials of how voice tech changes the game for online search, and what you need to do to adapt your SEO strategy accordingly.

If there’s one word that sums up the goal of social media marketing, it’s engagement. In fact, the same can be said about digital content strategies in general. But without engagement, what’s it all for?

Visibility in your local neighbourhood is important for most small bricks-and-mortar businesses. But what about ‘local’ visibility online?

One of the most exciting things about working for a digital marketing agency is the pace of change. Nothing stands still. Right now in 2024, we are working with channels and approaches that barely even registered a decade ago.

As we discussed in our previous post, SEO is the process of optimising your website’s structure and content so that it is easier for search engines to discover and categorise, and so that your content is likely to feature higher up the list in relevance-based search queries.

Having a team of people focused on your digital media and marketing needs is key to an always-on marketing strategy, something which is vital in an increasingly online global marketplace.

In the wake of recent world events, more people than ever before are choosing to consume their news and media digitally rather than in a physical format.

Prior to Elon Musk acquiring Twitter last year, there were very few competitors for short-form written content, and none with the same reach or assumed credibility as a platform. In recent months there have been a number of changes made to the app which have left users disillusioned and searching for an alternative.