Why Content is Your Most Valuable Digital Asset (and How to Get the Most From It)
Sit down with a marketing professional and ask them to explain the mechanics of brand building online, and you could well be in for a very long answer.
That’s because digital marketing is a complex and sophisticated business. To get it right – by which we usually mean, help a business to make money through any number of digital activities – you have to know your stuff. The skill sets it covers span the creative arts, cutting-edge technological know-how and rigorous application of evidence-based scientific method.
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