Digital Marketing

You may have seen a lot of buzz in the digital marketing industry about GA4, Google’s latest iteration of it’s infamous Analytics platform. GA4 has been designed to anonymise data and be more compliant (but not totally compliant) with GDPR and similar policies.

Website performance metrics are critical to understanding the digital health of your business. They allow you to identify risks and areas for improvement early, benchmark your site against rivals and keep on top of optimisation to ensure your customers always get the best possible experience.

So what things should you be measuring? Here are our top 10.

In our fast-paced digital world, nothing stands still for very long. Especially not in business. The shifting sands of markets, consumer trends and technology – not to mention the current economic volatility buffeting us all – mean leaders and decision makers have to keep their fingers on the pulse and be ready to move with speed and agility as opportunities and challenges present themselves.

Digital marketing and data. A match made in heaven. Like two peas in a pod. For as long as there has been such a thing as digital marketing, data – and, specifically, data about people, about web users, about customers – has been at the very heart of it.

Everyone involved in digital marketing knows just how valuable the trail

There’s no question that digital technology has opened doors of opportunity previously unheard of in business. But the world of eCommerce is not for the faint hearted.

The internet provides a ready-made platform for enterprises of all stripes to reach enormous audiences all over the world, stripping away geographical barriers and making engagement instant.

But these advantages are also precisely

Content management systems (CMS) changed the web forever. Whereas at one time you needed to be proficient at coding in HTML and CSS to add or change anything on a website, CMS software made everything easier and more accessible.

Suddenly, it wasn’t just professional web designers who could build and manage websites. With the likes of WordPress, Joomla, Drupal and

Every business owner would love a crystal ball to see the future with. The thin line between success and failure in business is often defined by how well companies anticipate and respond to future trends.

After all, markets are dynamic and ever-evolving. The firms that sense the winds of change and move quickly, those that spot ways to provide customers

It might sound like something out of a gothic horror novel. But Headless Commerce is one of the hottest trends in eCommerce technology right now.

According to business magazine Forbes, eCommerce software companies invested $1.6bn in headless technologies in 2020 and 2021 alone. Why? The simple answer is that headless tech has earned a reputation for delivering better digital experiences.

Google Analytics is a mainstay of digital marketing the world over. As the reporting suite developed by the company behind the world’s biggest search engine, it is first and foremost known as the essential tool for measuring and monitoring all things related to search marketing.

But over the years, as Google has spread its wings far beyond search, Google Analytics