How do you know if you are getting value from digital marketing?
It’s a question that drives many marketing professionals and business owners to distraction, not least when you have a limited budget and need to get the most out of it.
The difficulty is, there are just so many ways to reach and influence people online these days. Online
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There’s no question that digital technology has opened doors of opportunity previously unheard of in business. But the world of eCommerce is not for the faint hearted.
The internet provides a ready-made platform for enterprises of all stripes to reach enormous audiences all over the world, stripping away geographical barriers and making engagement instant.
But these advantages are also precisely
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Content management systems (CMS) changed the web forever. Whereas at one time you needed to be proficient at coding in HTML and CSS to add or change anything on a website, CMS software made everything easier and more accessible.
Suddenly, it wasn’t just professional web designers who could build and manage websites. With the likes of WordPress, Joomla, Drupal and
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Every business owner would love a crystal ball to see the future with. The thin line between success and failure in business is often defined by how well companies anticipate and respond to future trends.
After all, markets are dynamic and ever-evolving. The firms that sense the winds of change and move quickly, those that spot ways to provide customers
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It might sound like something out of a gothic horror novel. But Headless Commerce is one of the hottest trends in eCommerce technology right now.
According to business magazine Forbes, eCommerce software companies invested $1.6bn in headless technologies in 2020 and 2021 alone. Why? The simple answer is that headless tech has earned a reputation for delivering better digital experiences.
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Google Analytics is a mainstay of digital marketing the world over. As the reporting suite developed by the company behind the world’s biggest search engine, it is first and foremost known as the essential tool for measuring and monitoring all things related to search marketing.
But over the years, as Google has spread its wings far beyond search, Google Analytics
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You won’t find many people in business arguing against the idea that customers should be at the heart of everything they do.
Especially in the modern digital age, much of the talk about business strategy and success revolves around creating the right kind of customer experience, retaining customers and maximising their lifetime value to your company.
It’s little wonder, then, that customer relationship management, or CRM, has become such a hot topic of conversation. CRM is synonymous with a type of business software that combines advanced contact and lead management with omnichannel comms integration, data analytics, automation and more.
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Once upon a time, ‘going digital’ meant having a website. And maybe a list of email subscribers that you sent newsletter and promotions to.
Back in those innocent days, running a digital business (or a digital arm to your business) was simple. If you made your website look good and function smoothly, if you paid attention to SEO and kept up with your CRM, that was good enough.
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Cookies. No, not the biscuits. The digital type. Those small snippets of data that are downloaded to your computer when you land on a website.
Cookies are used for all sorts of things. Some of them help make the web browsing experience better, like remembering usernames and passwords or saving theme and accessibility preferences.
Other uses are focused more on benefitting website owners and digital businesses. Cookies are used to track online behaviour, generating user data that has immense value for digital marketing.
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As consumers, we all like to feel valued and appreciated by the businesses we spend our money with. Who doesn’t feel a warm glow when the barista at our local coffee shop starts preparing our usual drink the moment we walk through the door, or the staff at a favourite restaurant remember us by name?
Equally, whether we’re shopping for clothes or a new mobile phone or a new car, isn’t it great to have the full attention of knowledgeable, friendly sales personnel who make honest, informed recommendations as we decide what to buy?
In short, we love the personal touch.
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